Pubblicità, gadget e immagine:
l'identità visiva come segno distintivo

Canella

1947/2027

Canella: an identity built over time

Canella,un’identità costruita nel tempo Pubblicità, gadget e immagine:l'identità visiva come segno distintivo Visual identity as a distinctive sign: …

Canella in public space

Billboards, signage, and urban space: the brand as a …

Over the decades, Canella’s billboard advertising has translated the product into an urban image, bringing it—together with the brand—out of the context of …


Canella has always believed in the power of communication. The company has built a strong and widely recognized brand identity since the 1960s through iconic advertising campaigns, creative promotional materials and a cohesive visual style. From vintage posters to iconic promotional items, every component has contributed to making the brand recognizable, appealing and at the same time sophisticated. Communication has always been, and continues to be, a strategic pillar, conveying Canella’s values with a unique and unmistakable style.

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